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    Diplomacy in 140 Characters: U.S. Social Media Efforts Ineffective

    Diplomacy is evolving. “Warriors of the cyber heights can more effectively use information to drive the debate, galvanize action, or befuddle the masses,” Heritage’s James Carafano points out in his book Wiki at War. According to a “Twiplomacy” report by public relations firm Burson-Marsteller, the world’s leaders and diplomatic services … More

    Israel and Hamas Wage Twitter War

    Israel has been live blogging on its attacks as well as major strikes upon it by Hamas during the most recent crisis. Israel and Hamas have been active on social media sites such as Twitter, indicating the importance both sides see in the public relations element of this conflict. While … More

    Global Warming in Wonderland and the Green PR Machine

    These are times straight out of Alice in Wonderland, as everything becomes an “un-birthday” and definitions are turned on their head. Climate change scientists, according to The Washington Times this last weekend, are turning to PR, rather than data, to defend their work. Then there’s Secretary of Energy Steven Chu, … More