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  • Public Diplomacy 2.0

    How Many "Friends" Does the State Department Really Have?

    A new State Department inspector general’s report accuses State of buying friends—or, more precisely, boosting its “likes” on Facebook to up to 2 million—by spending taxpayer dollars on Internet advertising to the tune of $630,000. This is definitely not your father’s State Department at work. Apparently having trouble driving traffic … More

    Public Diplomacy as Apology

    Judging by President Obama’s speech to the U.N. General Assembly yesterday, U.S. public diplomacy messaging on the Middle East crisis is stuck perpetually on a setting of “apology.” It has been this way since the much-criticized September 11 statement from the U.S. embassy in Cairo, which apologized to the threatening … More

    Tweeting for Hearts and Minds

    January 2012 is the U.S. Department of State’s “21st Century Statecraft Month.” What the State Department has in mind in this case is what former Undersecretary for Public Diplomacy James Glassman dubbed “Public Diplomacy 2.0”: using digital media to maximize outreach to foreign publics. Thus it is not a new … More