Should Cheerios be regulated as a drug? That’s what the FDA suggested last month in a letter to the breakfast cereal’s maker, General Mills. The issue originated with a claim on cereal boxes that says Cheerios will “lower your cholesterol 4% in six weeks.” The FDA said in a letter to General Mills that the company’s advertising makes “unauthorized health claims.” Apparently, General Mills would not have been in violation of FDA rules had they left out a specific degree of cholesterol reduction. That pesky little four percent is enough …
