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The "Sexiest Man Alive" Enlisted to Promote Obamacare

Posted By Ericka Andersen On December 12, 2013 @ 9:58 am In Front Page,Obamacare | Comments Disabled

Adam Levine (Credit: Rick Davis/Splash News/Newscom) [1]

Adam Levine (Credit: Rick Davis/Splash News/Newscom)

The “Sexiest Man Alive” is an official cheerleader for Obamacare.

Pop singer Adam Levine, who was crowned People’s “Sexiest Man Alive [2]” this year, will take part in launching a social media campaign to promote Obamacare in California today.

Levine, the lead vocalist for Maroon 5 and judge on “The Voice,” came under fire [3] earlier this year for saying, “I hate this country [4]” on an open mic during his show. Now, he brings his star power to help Obamacare overcome its troubled start.

With 57 percent of young adults opposing Obamacare [5], defenders of the health care law are seeking to shore up support with this important demographic. The “Tell a Friend — Get Covered” campaign aims to get the word out on Obamacare benefits to 100 million people, according to a Covered California press release.

Another star taking part in the campaign is Wilmer Valderrama, known for his role on “That 70s Show.” According to Politico [6], others include Fran Drescher, Kal Penn, and Tatyana Ali.

Various celebrities are set to showcase their inputs daily, from tweets to Vine videos. The campaign will culminate in an eight-hour live-streamed event on YouTube on January 16.

“The idea is a drumbeat of dialogue, a drumbeat of discussion about coverage — not about glitches, not about the politics, not about the pundits,” said Peter Lee, executive director of Covered California, in a Bloomberg story [7].

This isn’t the first time the Obamacare supporters have turned to celebrities for help. Earlier this year, they touted that Lady Gaga had signed up for insurance through HealthCare.gov.

obamacare-alternative [8]


Article printed from The Foundry: Conservative Policy News from The Heritage Foundation: http://blog.heritage.org

URL to article: http://blog.heritage.org/2013/12/12/sexiest-man-alive-enlisted-promote-obamacare/

URLs in this post:

[1] Image: http://blog.heritage.org/wp-content/uploads/AdamLevine.jpg

[2] Sexiest Man Alive: http://www.people.com/people/package/article/0,,20315920_20757452,00.html

[3] came under fire: http://video.foxnews.com/v/2419438009001/

[4] I hate this country: http://mashable.com/2013/05/29/adam-levine-voice-i-hate-this-country/

[5] opposing Obamacare: http://blog.heritage.org/2013/12/04/millennials-abandon-obamacare-obama-makes-youth-push/

[6] Politico: http://www.politico.com/blogs/click/2013/12/a-hollywood-push-for-obamacare-179388.html

[7] in a Bloomberg story: http://www.bloomberg.com/news/2013-12-11/sexiest-man-alive-embraces-obamacare-to-boost-enrollment.html

[8] Image: http://blog.heritage.orgblog.heritage.org/2013/11/01/the-conservative-alternative-to-obamacare/

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