• The Heritage Network
    • Resize:
    • A
    • A
    • A
  • Donate
  • Obamacare “Rebranded”

    Text from http://www.cuidadodesalud.gov/glossary.html

    The Department of Health and Human Services (HHS), charged with implementing Obamacare, is running into a classic marketing problem: The dogs won’t eat the dog food.

    So HHS officials recently announced that they are “rebranding” one of Obamacare’s major components; henceforth they will replace the word exchange with marketplace.

    HHS has been implementing Obamacare for over 36 months now. The law is just as unpopular as the day it passed. Employers are trying to figure out if they will need to drop their employee health plans or cut their workers’ hours. Insurers still don’t have the answers they need to design and price the new required coverage. At least half the states are unwilling to set up their own exchanges.

    What does HHS conclude? That its product needs a different name. Apparently the Administration thinks the dogs will like the dog food better with a different label on the can.

    It also happens to be silly and impractical, since the law itself uses exchange or exchanges 328 times.

    Worse, the Administration’s latest excuse is that exchange won’t translate into Spanish.

    “We’re going to use the word ‘marketplace’ because it actually makes sense to people,” said HHS official Anton Gunn, according to The Hill. “‘Exchange’ doesn’t translate to anything in Spanish, but ‘marketplace’ does.”

    Maybe they thought that no one would notice that their own website to promote Obamacare —HealthCare.gov—even translates the term in its glossary (as the screenshot shows). Exchange translates to intercambio in Spanish. To make this ploy even more embarrassing, HHS uses the translation many times, including here, here, here, here, here, here, here, and here.

    Notice to HHS officials: It’s probably the product, not the name, that’s the problem.

    Posted in Obamacare [slideshow_deploy]

    Comments are closed.

    Comments are subject to approval and moderation. We remind everyone that The Heritage Foundation promotes a civil society where ideas and debate flourish. Please be respectful of each other and the subjects of any criticism. While we may not always agree on policy, we should all agree that being appropriately informed is everyone's intention visiting this site. Profanity, lewdness, personal attacks, and other forms of incivility will not be tolerated. Please keep your thoughts brief and avoid ALL CAPS. While we respect your first amendment rights, we are obligated to our readers to maintain these standards. Thanks for joining the conversation.

    Big Government Is NOT the Answer

    Your tax dollars are being spent on programs that we really don't need.

    I Agree I Disagree ×

    Get Heritage In Your Inbox — FREE!

    Heritage Foundation e-mails keep you updated on the ongoing policy battles in Washington and around the country.

    ×