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Scribecast: How Kony 2012 Went Viral
Posted By Rob Bluey On April 14, 2012 @ 9:47 am In Scribe | Comments Disabled
Invisible Children brought worldwide attention to Joseph Kony and his Lord’s Resistance Army with a wildly popular documentary  called “Kony 2012.” The 30-minute film  depicted Kony’s violent militia in Central Africa. It currently has more than 87 million views on YouTube.
The film’s success raised awareness about Kony and also inspired both positive  and negative  critiques of Invisible Children , a San Diego-based advocacy group that began its work in Uganda in 2005. Today the organization and its Washington, D.C., partner Resolve  are preparing an advocacy event on April 20 .
This week Adam Finck, Invisible Children’s director of programs in Central Africa, and Michael Poffenberger, co-founder and executive director of Resolve, visited Heritage to talk about the film and the situation in Central Africa.
The increased attention on Kony has prompted action in Congress and across the globe. Heritage’s James Jay Carafano, author of “Wiki at War ,” called it an example of how social media shapes the debate :
The fate of Kony and his pursuers aside, the incident is another reminder that social networking can be a powerful force to influence everything from the boardroom to the battlefield. When it comes to dealing with the Internet, our government needs to be cyber serious.
Finck and Poffenberger would certainly agree. They hope the sequel to “Kony 2012,”  released on April 5, helps drive more attention and brings an end to the Lord’s Resistance Army.
URL to article: http://blog.heritage.org/2012/04/14/scribecast-how-kony-2012-went-viral/
URLs in this post:
 Image: http://blog.heritage.org/wp-content/uploads/Kony.jpg
 wildly popular documentary: http://en.wikipedia.org/wiki/Kony_2012
 The 30-minute film: http://youtu.be/Y4MnpzG5Sqc
 positive: http://www.nytimes.com/2012/03/15/opinion/kristof-viral-video-vicious-warlord.html?_r=1
 negative: http://www.washingtonpost.com/blogs/blogpost/post/invisible-childrens-stop-kony-campaign/2012/03/07/gIQA7B31wR_blog.html?wprss=blogpost
 Invisible Children: http://www.invisiblechildren.com/
 Resolve: http://www.theresolve.org/kony2012.html
 advocacy event on April 20: http://www.kony2012.com/
 Listen to the interview about Kony 2012 on this week’s Scribecast: http://thf_media.s3.amazonaws.com/2012/mp3/Scribecast-04-14-12.mp3
 Wiki at War: http://www.amazon.com/gp/product/1603446567/ref=as_li_ss_tl?ie=UTF8&tag=blublo-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1603446567
 social media shapes the debate: http://blog.heritage.org/2012/03/09/kony/
 the sequel to “Kony 2012,”: http://youtu.be/c_Ue6REkeTA
 Listen to previous interviews: http://blog.heritage.org/tag/scribecast/
 subscribe to future episodes: http://feeds.feedburner.com/AudioScribecast
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