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  • Strategy Memo Details Liberal PR Plan to Promote Obamacare

    The White House and its liberal allies are planning a comprehensive public-relations campaign for the second anniversary of Obamacare and the Supreme Court oral arguments that will take place later this month. A four-page strategy memo obtained by The Heritage Foundation outlines the strategies and messaging planned for the coming weeks.

    The memo, which is published below, includes a day-by-day breakdown of how the White House and liberal advocacy organizations want to frame the debate. The New York Times first reported on the Obama administration’s coordination efforts, including a White House meeting last week with more than 100 people present. The Center for American Progress, Families USA, Health Care for America Now, and Protect Your Care are among the groups mentioned on the memo.

    As the two-year anniversary approaches on March 23, the memo urges advocacy groups to stress these two points:

    • “Remind people that the law is already benefiting millions of Americans by providing health care coverage, reducing costs and providing access to healthcare coverage. This message will include the ideas that these are benefits that politicans/the Court art (sic) are trying to take away from average Americans.”

    • “Frame the Supreme Court oral arguments in terms of real people and real benefits that would be lost if the law were overturned. While lawyers will be talking about the individual responsibility piece of the law and the legal precdedence, organizations on the ground should continue to focus on these more tangible results of the law.”

    During the three days of oral arguments, the groups plan to provide space for a media filing center as well as radio and TV broadcasts at the United Methodist Building, adjacent the U.S. Supreme Court. The court will begin hearing arguments on March 26 and conclude on March 28.

    Liberals aren’t the only ones with plans to mark the anniversary and oral arguments. Americans for Prosperity will hold a “Hands Off My Health Care Rally” in Washington, D.C., on March 27, the second day of arguments at the Supreme Court.

    The four-page memo is below.

    Posted in Featured, Obamacare, Scribe [slideshow_deploy]

    17 Responses to Strategy Memo Details Liberal PR Plan to Promote Obamacare

    1. Jeff Warren says:

      Hands off my ObamaCare small business tax credit! Anybody who is against the ObamaCare small business tax credit clearly is an enemy of small business

      • zff says:

        That's weak, even for a liberal.

        First of all, the whole idea of making health care insurance and the like a purchase that has to be done via a third party, your employer, is absurd to begin with. You don't have to buy your groceries, your entertainment, or your car through some workplace package, so why do we with something as important and individualistic as health care?

        Second, the small business tax "credit" isn't there to help small businesses at all. It's just a Trojan Horse meant to expand Obama's healthcare social engineering scheme by hooking small business into it by dangling tax breaks in front of them. And any small business who doesn't bite will be at a competitive disadvantage to those who do and be forced to join in eventually anyway. And what happens now that small businesses have to fork over dough to pay for their workers health, huh? Are the tax credits going to be offered forever? And what about when health costs rise, are the credits going to offset the small businesses new employee health care expenses? Are the taxpayers really expected to continue to subside small business and large business health care plans forever and forever as costs (as they inevitably will) rise and rise?

        If Obama really wanted to help small business, he'd *permanently* lower their taxes and allow them to decide if they want to offer health care as an enticement to their potential employees for themselves, instead of this "tax credit" one time social engineering gimmick.

        The credit isn't pro-small business at all, it's just a scheme to entrench ObamaCare and bureaucratized health care even further, and in the end small business and the taxpayers will be paying through the nose for it as always. It's nothing more than a glorified bear trap.

        • zff says:

          Sorry, double post. I had got an error message the first time, and had thought the post didn't go though. Again, sorry.

      • zff says:

        Your comment is just more typical liberal smoke and mirrors.

        First of all, the whole idea of making health care insurance and the like a purchase that has to be done via a third party, your employer, is absurd to begin with. You don't have to buy your groceries, your entertainment, or your car through some workplace package, so why do we with something as important and individualistic as health care?

        Second, the small business tax "credit" isn't there to help small businesses at all. It's just a Trojan Horse meant to expand Obama's healthcare social engineering scheme by hooking small business into it by dangling tax breaks in front of them. And any small business who doesn't bite will be at a competitive disadvantage to those who do and be forced to join in eventually anyway. And what happens now that small businesses have to fork over dough to pay for their workers health, huh? Are the tax credits going to be offered forever? And what about when health costs rise, are the credits going to offset the small businesses new employee health care expenses? Are the taxpayers really expected to continue to subsidize small business and large business health care plans forever and forever as costs (as they inevitably will) rise and rise?

        If Obama really wanted to help small business, he'd *permanently* lower their taxes and allow them to decide if they want to offer health care as an enticement to their potential employees for themselves, instead of this "tax credit" one time social engineering gimmick.

        The credit isn't pro-small business at all, it's just a scheme to entrench ObamaCare and bureaucratic health care even further, and in the end small business and the taxpayers will be paying through the nose for it as always. It's nothing more than a glorified bear trap.

      • Stirling says:

        So it's "hands off my freebies." In case you haven't noticed the National Debt is 16 Trillion, and counting.. (plus 50-100 Trillion in unfunded liabilities) At some point the cumulative effect of obamacare, and the other entitlements will bankrupt this country.. Are you that shallow to put your "goodies" over the financial welfare of this country? Greece is a good example of where the Entitlement Nany State will get you..

      • STEVEN says:

        BULL!

    2. robyn says:

      Obama and his ilk are experts at using taxpayer money to promote their personal agendas. Just as they tell certain Americans they need to pay more, what is it that Obama is contributing to the welfare of America? Personally, I don't see it. He attacks families, married couples, school children, the elderly, producers of all kinds, Christians in particular, etc. He is an arrogant bully who doesn't give a rat's hair about the Constitution, legality, ethics, or what Americans want. He prostitutes himself by selling his power to the highest bidder. I find him and his presidency despicable.

    3. KJinAZ says:

      Never mind that the law is unconstitutional, it will bankrupt our country even faster than if we did nothing. Obama you "LIE"!

    4. zff says:

      “Remind people that the law is already benefiting millions of Americans by providing health care coverage, reducing costs and providing access to healthcare coverage. This message will include the ideas that these are benefits that politicans/the Court art (sic) are trying to take away from average Americans.”

      How can you "remind" people of things that haven't actually occurred. My costs sure as hell have not been reduced nor anyone else costs' who I know. And isn't "providing health care coverage" and "providing access to healthcare coverage" the same thing? These people are so hard up to find positive outcomes of Obamacare, which anyone with common sense knows hasn't and will not ever materialize, that they have to repeat the same thing twice with slightly different wording to try and make their case look more impressive.

      • westernwoman says:

        You are so wrong. My children who are under 26, DEFINITELY benefit already from the provisions of the Affordable Health Care Act. You guys are living in the Stone Age. Have you ever been to Europe? Have you ever been denied coverage because of a totally unrelated "pre-existing" condition? This law will enable us to move forward and actually begin cutting healthcare costs. THIS is what will bankrupt the US – not the provision of universal healthcare, shared by all Americans, as it is in every other civilized country on this planet. Last of all, rationing is what we have NOW in our healthcare system. It's immoral and despicable.

    5. Dean says:

      Why are the liberals so closed minded and, actually, quite stupid.

    6. Larry W says:

      We The People Rally.com is promoting D.C.and Nationwide "NO OBAMCARE " Rallies March 24 thru March 28….If We don't Stop ObamaCare; We won't Stop Obama!

    7. Scot - New Jersey says:

      I just want to know if we, as conservatives have plans this detailed about how to "counter" the liberal left wing spin on issues? They are nothing if not organized in planning their response to these events.
      Why can't we do it too, and better than them?

    8. Ron Stewart says:

      If we let the Government control our healthcare, they control our lives! This will be the end of freedom. I choose to be free. I will die a Freeman. Dont mess with America, ask the japs how that worked for them.

    9. Ron Stewart says:

      NO BAMACARE BECAUSE I CARE!!!!!!!!!!

    10. Myra says:

      Just a comment on what I believe is a "current" result of Obamacare. I have Medicare coverage via an Advantage plan. This year, not only did my "co-pays" increase for specialists and ER services, but the real zinger is that MANY services which once had co-pays that were flat dollar amounts, e.g. $20.00, changed to "percentages." Whereas last year (and those preceding) I would pay $20.00 on a $400 dollar bill, I now must pay $80. Not so bad you may say, but my only income is Social Security which did increase slightly this year (following two…or was it three…years of no COLA), but the increase in my income would quickly be devoured by medical expenses should I suddenly develop a serious illness. It is my understanding that several hundreds of millions of dollars were "redirected" from Advantage Plans with the advent of Obamacare, and I suppose these major changes in my plan are intended to recoup those losses. (See next)

    11. Myra says:

      (Continued) Personally, I feel sure the government's real motive behind these changes is to drive me out of my Advantage Plan and onto the Obamacare rolls where as an old person I'll be even more at the mercy of the "death panels" than I already am. Yes, I know, death panels is a scare tactic used by us GOP folks, but the fact remains that there are "oversight" committees, or panels, or whatever name they may be given, built into Obamacare. If you don't believe me, read the bill. And bear in mind that eventually it won't just be "old people" who are on the chopping block. It will be anyone who is deemed beyond hope of recovering from whatever ails him.

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