• The Heritage Network
    • Resize:
    • A
    • A
    • A
  • Donate
  • An Incomplete Strategic Review

    Among the slew of strategy documents from the Obama administration this spring, full of academic analysis and verbal flourishes, Congress has rightly detected a certain lack of substance. Case in point: The question of whether the U.S. government needs a Center for Strategic Communications and Public Diplomacy. According to the National Security Council in its National Communication’s Strategy the answer is “No.” According to the House Armed Services Committee in its report accompanying the National Defense Authorization Act for Fiscal Year 2011 (H.R. 5136), the National Security Council has done very little to state “Why Not?”

    The lack of interagency coordination is one of the problems that beset the messaging of the plethora of U.S. government agencies with a slice of the strategic communications, from the State Department to the Defense Department to the Broadcasting Board of Governors, the U.S. Agency International Development, the National Endowment for Democracy and many besides. Engaging with global communities is from the U.S. government perspective a piecemeal affair since the demise of the U.S. Information Agency in 1999. Coherent and strategic messaging is one of the critical components of U.S. international leadership.

    In section 1055 of the Duncan Hunter National Defense Authorization Act for Fiscal Year 2009, the HASC directed the National Security Council to conduct a comprehensive review of strategic communications and public diplomacy activities within the federal government. Specifically, the committee asked the NSC to study whether to establish an independent organization within the U.S. Government for intergovernmental and non-governmental innovation to support various government clients. In other words, this would be for a Center for Strategic Communication and Public Diplomacy. As the creation of such a center has been the recommendation of many major independent foreign policy institutions (including the Heritage Foundation), it was a reasonable demand that the NSC at least made a serious effort to evaluate the need.

    However, says the HACS report, “The committee was dissatisfied with the inadequacy of the analysis supporting the response to section 1055. The report required by section 1055 does not provide sufficient justification to support that conclusion that an independent organization for SC and PD is not needed. The committee is aware of 10 other studies since 2003 that have indicated the need for such an organization, which contradicts the section 1055 report recommendation. The committee urges the National Security Council to give due consideration to such an option.”

    Congress has every right to demand that its requests be taken seriously. Coherent and strategic messaging is one of the critical components of U.S. international leadership, and the ball is now back in the Obama administration’s court.

    Posted in International [slideshow_deploy]

    4 Responses to An Incomplete Strategic Review

    1. Billie says:

      the problem is clear, there are no minds that think freely in our government. they're intimidated by accountability, therefore there is none.

      Coherent and strategic messaging is one of the critical components of U.S. international leadership, yet, there is no one that will hold themselves to this expectation.

    2. Dennis Social Circle says:

      The people in Washington have no common sence. They all live in adream world, wher we are the sheep being lead to the slaughter. The real bad thing about this, we sit on our duffs and are willi9ngly lead to that slaughter. It is time we stoped bien sheep, we need to stand up on our own feet, get a voice, and vote our beliefs. These idiots need to go!!!!

    3. Jerry Bateman, Ovied says:

      I certainly agree with the other comments. This administration is having trouble communicating with each other, making decisions and there does not seem to be any leadership. The only plan I see unfolding is that our economy will be "done" by 2012. I believe this administration is driving our economy into the ground, intentionally. They are not protecting the Constitution, they are engaging in activities that will not help America climb out of this economic quagmire and besides, they may be committing treason. There, I have said it! If we don't elect a more conservative Congress and Senate in November 2010, then the America that we know and love will go down the toilet.

    4. Pingback: Government 305-11 » Current Affairs Readings Class 3

    Comments are subject to approval and moderation. We remind everyone that The Heritage Foundation promotes a civil society where ideas and debate flourish. Please be respectful of each other and the subjects of any criticism. While we may not always agree on policy, we should all agree that being appropriately informed is everyone's intention visiting this site. Profanity, lewdness, personal attacks, and other forms of incivility will not be tolerated. Please keep your thoughts brief and avoid ALL CAPS. While we respect your first amendment rights, we are obligated to our readers to maintain these standards. Thanks for joining the conversation.

    Big Government Is NOT the Answer

    Your tax dollars are being spent on programs that we really don't need.

    I Agree I Disagree ×

    Get Heritage In Your Inbox — FREE!

    Heritage Foundation e-mails keep you updated on the ongoing policy battles in Washington and around the country.

    ×