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Lost Your Corporate Plane? JetBlue Wants Your Business
Posted By James Gattuso On March 31, 2009 @ 10:04 am In Ongoing Priorities | Comments Disabled
[youtube]http://www.youtube.com/watch?v=OmDiDJ7QrdU&feature=related[/youtube]Times certainly aren’t what they used to be for corporate executives, with so many of the perks formerly enjoyed being cut back or eliminated. But all is not lost, at least according to JetBlue, which is trying to make lemonade out of corporate CEO lemons. In a creative, presumably tongue-in-cheek, ad campaign, the air carrier makes a bid for business from grounded CEOs. It’s worth a look.
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URL to article: http://blog.heritage.org/2009/03/31/lost-your-corporate-plane-jetblue-wants-your-business/
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